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Newsletter / January 2022 / Adventures of a Family Man

Adventures of a Family Man

Mobile Phone Game Designed by a Non-Governmental Organization

Adventures of a Family Man is a men-only game designed and developed by Mavi Kalem. This game was designed and created with the teams of Mavi Kalem and TCA Games under the consultancy of two sociologists, a social psychologist, and a doctor. While planning the promotion strategy of the game, it was our priority to ensure the active and high participation of the target group. Therefore, the sensitivities of the target group shaped our boundaries. Family Man is one of the rare games made by non-governmental organizations.

The family in the Family Man consists of father, mother, older sister, older brother, child and baby. In the game, the father is expected to make decisions that affect his family in daily life and that will shape the lives of family members. The father can make all the decisions on behalf of the family or take decisions in consultation with family members. The game consists of the points the father gets when making these decisions. The game is based on the person who takes on the role of the father getting the highest point in this game. Points in the game are calculated based on the importance the family attaches to education, the financial situation of the family, and the stress levels of family members. Players can get different points by making different choices each time they play. The aim of the game is for the player in the role of the father to experience these different options and outcomes by playing them over and over. Exciting, surprising, quick to play, simple rules. A game that allows the player to compete with himself and others.

It is possible to download the Family Man game, which has Turkish and Arabic language options, from the App Store and Google Play. You can also visit our Facebook page where we share the scores.

And at the end of all these works, we came across a family of 6 people consisting of father, mother, older sister, older brother, child and baby and a colorful and exciting world. This world, full of decisions to be made and things to do, is already attracting a lot of attention. The Family Man game, which was promoted on social media, reached more than 1000 downloads in 2021 and invited many people to its world. In 2022, we are excited to reach more people and take the adventure to different places.

We invite you to this colorful world.


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